Northeast State’s Because of You campaign concluded Oct. 1, raising more than $146,000 for new and existing scholarships. The campaign raised $54,000 in 2011.
The Northeast State Foundation orchestrated the campaign, which ran for one week with more than 20 groups and organizations putting on a myriad of fund-raisers, ranging from a mum sale, to a 5K road race, to a chili cook-off, to a benefit concert by the Spirit of Soul. Events were staged at Northeast State’s Blountville campus, as well as Northeast State at Kingsport.
The top three fund-raising groups were the Honors Program, the Nursing Program, and the Choral Program with totals of $15,688, $12,435, and $12,231, respectively. The Honors Program received an additional $5,000 from the Foundation, while Nursing received $3,000 and Choral gained $2,000.
Heather Cook, executive director of the Northeast State Foundation, said the campaign also increased faculty and staff participation by 4 percent over last year. Cook said 60 percent of Northeast employees donated funds during the campaign – the highest participation level ever at the College.
This year, the campaign invited community participation. Citizens Bank and J. Allen Hurley, president of Vision, LLC. each contributed $3,000 to the event, Cook said.
Departments or programs that reached 100 percent participation included Alumni Affairs, Art Club, Business Technologies, Choral, College Access, Gay-Straight Alliance, High School Transitions, Honors, Science, Theatre, TRiO, Veterans Affairs, and Workforce Solutions. This means all full-time faculty and staff members contributed to the campaign.
“What’s great about the campaign is that it lets individual programs publicize themselves and talk about what’s great in their areas,” Cook said. “And, of course, they are able to raise funds for their students. We are really, really excited about this year’s results.”
This year’s campaign featured a social media component with several groups utilizing Facebook pages to help raise funds. According to Cumberland Marketing, Facebook analytics showed that 581,526 people viewed and linked to the content published by the programs.